Moving images, a soundtrack, and specially-curated aromas bring to life Van Gogh’s masterpieces.
Van Gogh Alive has toured to 50 cities around the world and become the most visited multi-sensory art experience to date. In its wake, it has dispelled the traditional way of seeing art and brought to the world such an experience that envelopes the audience in sight, sound, and smell.
And now, Wellington is hosting the first outdoor version of the heavily appraised exhibition at Odlins Plaza.
The masterpieces of the Dutch post-impressionist painter—think The Starry Night, Sunflowers and over 3000 more images—now swirl, sway and soar, drawing the public in as they are digitally displayed on giant screens, columns, walls, the ceiling, and even the floor. To give you an idea of the size of the exhibition, the projections cover a total of more than 30 IMAX screens.
The vibrant colours and vivid details of Van Gogh’s technique and style are made visible in never-before-seen detail and are accompanied by a classical soundtrack that helps interpret the thoughts, feelings and intentions of the master painter.
With visitors exploring the nooks and crannies of the exhibition and searching for new perspectives, they will also be immersed in many of the sites of inspiration with fragrances specifically designed to evoke the setting of the paintings.
It’s open now, and is set to run until 30 October. However, those keen on seeing this not-to-be-missed experience can sign up for updates via the Van Gogh Alive NZ website.
Experience Vincent Van Gogh, and art in general, in a way you never have before. Van Gogh Alive is so much more than what you have already seen online.
(Featured image: grande_exhibitions)